Southland Healthcare Advisors
Our Founders
A Balanced Partnership Built on Real-World Experience
At the heart of Southland Healthcare Advisors are two seasoned leaders whose careers span more than five decades of combined experience in healthcare strategy, operations, financial modeling, and organizational development. James N. Bailey and Jason D. Cernik founded the company with a shared belief: that healthcare organizations deserve practical, effective, and experience-driven guidance that produces measurable results.
Their combined expertise offers clients a rare balance of strategic insight and operational execution; a combination that empowers healthcare businesses to grow, scale, and operate with greater efficiency.
James N. Bailey
Strategic Leadership • Financial Expertise • Growth-Focused Innovation
James N. Bailey brings 29 years of hands-on healthcare leadership experience, with deep expertise in driving growth, strengthening financial performance, and navigating complex strategic initiatives. His background spans sales management and market expansion, mergers and acquisitions, managed care contracting and payer strategy, Remote Physiological Monitoring program development, financial modeling and forecasting, value-based care support, and multi-site operational oversight.
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Throughout his career, James has guided organizations through pivotal growth phases, negotiated high-impact managed care partnerships, and designed financial structures that support long-term sustainability. He is known for his ability to translate complex analysis into practical strategies that organizations can execute with confidence.
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James approaches every engagement with a disciplined, detail-oriented mindset, ensuring that recommendations are not only strategically sound but operationally feasible, measurable, and aligned with real-world constraints.
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(772) 418-9506
Jason Cernik
Operational Excellence • Team Performance • Scalable Systems and Processes
Jason D. Cernik brings 28 years of operational and business development experience focused on improving the systems, teams, and workflows that drive day-to-day healthcare performance. His expertise includes workflow optimization and process redesign, policies and procedures development, call center scripting and performance improvement, staff training and coaching, reorder rate improvement, patient engagement strategy, Revenue Cycle Management enhancement, and operational audits.
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Jason has built his career strengthening the operational backbone of healthcare organizations. His work has consistently led to improved reorder rates, reduced inefficiencies, stronger team performance, and increased revenue. He excels at quickly identifying breakdowns, designing clear and scalable processes, and building accountability across teams.
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Known for his practical and collaborative approach, Jason helps organizations implement changes that improve efficiency while enhancing the patient experience.
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(954) 591-6671
